Will Hayter

Will Hayter is a key figure within the UK's Competition and Markets Authority (CMA), a regulatory body focused on ensuring fair competition and protecting consumer interests. His current prominence stems from the CMA's recent actions targeting the market dominance of major tech companies. Specifically, Hayter is associated with the CMA's plans to address the 'effective duopoly' held by Apple and Google over mobile app stores, aiming to give developers more freedom in how they charge for in-app purchases and direct users. Furthermore, he is linked to the CMA's order for Google to enhance transparency in its search ranking practices, responding to complaints from British businesses about unfairness. These initiatives highlight Hayter's role in shaping regulatory policy aimed at curbing the market power of large technology firms and fostering a more competitive digital landscape in the UK.