Zhang Bo

Zhang Bo is a professor at Beijing Language and Culture University and a member of the Chinese People's Political Consultative Conference (CPPCC). He is newsworthy due to his recent suggestion regarding China's public diplomacy efforts. Specifically, he proposed leveraging tourists, international students, and foreign employees of Chinese companies as 'grass-roots ambassadors' to help improve China's global image and narrative. This suggestion aims to make China's story more relatable and resonant with international audiences. Separately, the name 'Zhang Bo' also appeared in an article about the history of cats as pets in China, though it is unclear if this refers to the same individual. Zhang Bo's proposal highlights the ongoing efforts within China to enhance its international standing and influence through various channels.