OpenAI pulls AI video app Sora as concerns grow on deepfake videos

OpenAI is shutting down its AI video app, Sora, which allowed users to generate short-form videos from text prompts. The app, launched in September, gained popularity but also raised concerns about the potential for deepfakes and misuse, leading to restrictions on AI creations of public figures. OpenAI stated they will share details on preserving user-generated content. The decision comes as OpenAI shifts its focus to other areas, potentially more lucrative ventures like coding tools. Disney, which had partnered with OpenAI, acknowledged the decision, though reportedly was not expecting it. The closure reflects growing anxieties surrounding AI-generated content and its potential for harm.

OpenAI has discontinued its Sora AI video-generation app, less than two years after its unveiling. The company stated the decision was made to focus on other AI developments, including robotics. Disney, a former partner, acknowledged the decision and will explore other AI platforms while respecting intellectual property rights. OpenAI is shutting down both the consumer app and the professional internet-based platform. The company will shift its focus to developing "agentic" AI technology and applying video-generation AI to robotics. Analysts suggest Sora was a "resource black hole" with limited revenue and challenges in preventing misuse, potentially influencing OpenAI's decision to minimize risks before a possible stock launch.