UK launches ‘Great British Summer Savings’ to ease family costs

The UK government has launched the "Great British Summer Savings" scheme to help families reduce costs during the summer holidays. From June 25 to September 1, 2026, VAT will be temporarily reduced from 20% to 5% on children's meals and admission tickets to attractions like theme parks, theatres, zoos, and museums. This initiative aims to ease pressure on household budgets and support the leisure and hospitality sectors. Additionally, children aged five to 15 can travel free on local bus services throughout August. The program, estimated to cost £300 million, was announced by Chancellor Rachel Reeves to address cost of living concerns.

Chancellor Rachel Reeves has announced a temporary cut in VAT to 5% on summer attractions, including theme parks, zoos, and soft play centers, from June 25 to September 1 to support households. This measure, part of the "Great British summer savings" initiative, also includes free bus travel for under-16s in England during August. To fund these plans, Reeves will increase taxes on global oil firms operating in the UK. Additionally, she confirmed a freeze on fuel duty increases and the suspension of import tariffs on certain foods. The government expects these measures to help ease the cost of living pressures on families.