‘TrumpRx’ website launches in US with promise to lower price of medicine

Former President Donald Trump is launching a website called TrumpRx, designed to allow Americans to purchase prescription drugs directly from manufacturers at discounted prices. The launch event is scheduled for Thursday evening at the White House, with Mehmet Oz and Joe Gebbia also in attendance. The website aims to bypass insurance and offer prices negotiated by the Trump administration. While the administration has touted agreements with pharmaceutical companies like Eli Lilly, Novo Nordisk, and Pfizer, it is unclear when the site will be operational or when the discounted drugs will be available. The initiative is part of Trump's efforts to address concerns about prescription drug affordability, though the potential impact on costs and consumer adoption remains to be seen.

In January 2026, the Trump administration is launching TrumpRx, a website designed to help Americans access discounted prescription drugs directly from manufacturers. White House Press Secretary Karoline Leavitt announced the initiative, calling it a "state of the art website" for consumers. The website, unveiled by President Trump, Centers for Medicare and Medicaid Services Administrator Dr. Mehmet Oz, and Director of Trump’s National Design Studio Joe Gebbia, will act as a facilitator, directing users to drugmakers' direct-to-consumer websites for purchases. The goal is to address growing concerns about healthcare costs and the overall cost of living. The announcement follows President Trump's initial mention of TrumpRx in September.