Robotics firms see backlog in orders after humanoids steal the show at Spring Festival Gala

Following appearances at China's Spring Festival Gala on Monday, robotics firms are experiencing a surge in orders, pushing delivery dates back to as late as April. Four domestic companies, including Unitree Robotics and Noetix, partnered with the Gala in deals worth approximately $14 million, showcasing their robots to a massive audience. Unitree's G1 humanoid robot, known for its martial arts performance, saw a significant increase in online interest, with delivery dates pushed to early March. Noetix's Bumi companion robot, featured in a comedy sketch, also experienced a surge in demand, delaying its delivery date to late April, while other Noetix models remain readily available. The Gala appearances have significantly boosted consumer interest in robots across China.

During China's Lunar New Year gala on February 17, 2026, humanoid robots showcased advanced martial arts performances, demonstrating China's technological advancements. The Spring Festival Gala, broadcast on CGTN, featured robots performing complex maneuvers like table-vaulting parkour, aerial flips, and backflips, a significant upgrade from the previous year's simpler routines. Several robotics firms, including Unitree, Magiclab, Galbot, and Noetix, collaborated on the show. Experts suggest that Beijing is using the performance to signal its technological capabilities to the world, particularly to the US. The display also highlights China's focus on humanoid robotics for future applications in industries facing labor shortages due to population decline.