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Co-founder of British retailer Asos dies after falling from balcony in Thailand

3 articles
3 sources
0% diversity
Updated 20.2.2026
Key Topics & People
Quentin Griffiths *Asos Pattaya Nick Robertson Thailand

Coverage Framing

3
Human Interest(3)
Avg Factuality:90%
Avg Sensationalism:Low

Story Timeline

Feb 20 Evening

1 articles|1 sources
quentin griffithsdeathfall from balconyasos co-founderthailand
Human Interest(1)
South China Morning PostFeb 20

Co-founder of British retailer Asos dies after falling from balcony in Thailand

Quentin Griffiths, 58, co-founder of the British fast-fashion retailer Asos, died on February 9 after falling from a 17th-floor balcony in Pattaya, Thailand. Thai police identified Griffiths as the deceased British national and are investigating the circumstances surrounding his death. Initial investigations suggest a possible suicide, with no signs of forced entry into his apartment, where he lived alone. CCTV footage corroborated this, showing no one entering his residence. Griffiths co-founded Asos in 2000 with Nick Robertson. An autopsy has been conducted, and police are continuing to investigate the motive behind the incident.

MeasuredFactual1 source
Negative

Key Claims

factual

Quentin Griffiths, co-founder of Asos, died after falling from a balcony in Thailand.

— Thai police

factual

Griffiths fell from the 17th floor of a flat block in Pattaya on February 9.

— Thai police

factual

CCTV showed no sign of anybody entering his flat.

— Thai police

quote

The motive is still being investigated.

— police officer Kosala Ngamphong

factual

Initial investigations suggested suicide, and there were no indications of foul play.

— Thai police

Feb 20 Morning

2 articles|2 sources
deathasos co-founderquentin griffithsthailandpattaya
Human Interest(2)
The Guardian - World NewsFeb 20

Asos co-founder dies in fall from 18-storey building in Thailand

Quentin Griffiths, the 58-year-old co-founder of Asos, died on February 9th after falling from an 18-story condominium in Pattaya, Thailand. Thai police responded to the scene and an autopsy revealed no signs of foul play or a break-in. Griffiths co-founded the online fashion retailer Asos in 2000, leaving the company in 2005 to pursue other ventures, including Achica, EBTM, and Adili. Prior to his death, Griffiths was reportedly involved in two court cases in Thailand.

MeasuredFactual1 source
Negative
BBC News - WorldFeb 20

Asos co-founder dies after Thailand apartment block fall

Quentin Griffiths, a co-founder of the online fashion retailer Asos, died on February 9th after falling from a high-rise apartment building in Pattaya, Thailand. Thai police identified Griffiths, a British passport holder, and stated his room was locked from the inside with no signs of forced entry. An autopsy revealed no evidence of foul play. Griffiths co-founded Asos in 2000 and remained a shareholder after leaving the company in 2005. Police indicated that Griffiths was involved in two ongoing court cases and separated from his second wife, a Thai national, with whom he had a business dispute. Asos, originally named As Seen On Screen, grew into a major online fashion marketplace.

MeasuredFactual2 sources
Negative

Key Claims

factual

Quentin Griffiths, the co-founder of Asos, has died after falling from an apartment building in Pattaya, Thailand.

— null

quote

Officers were called on 9 February after a man was found dead, having fallen from an 18-storey condominium in Pattaya.

— unnamed police investigator (BBC)

quote

An autopsy found no indication of foul play and there was no sign of a break-in.

— unnamed police investigator (BBC)

factual

Griffiths left Asos in 2005.

— null

quote

Thai police told the BBC that Griffiths had been involved in two court cases.

— Thai police (BBC)