FIFA to sell pieces of World Cup final stadium pitch, could earn millions

FIFA is selling pieces of the turf from the 2026 World Cup final stadium as memorabilia. These segments, priced between $450 and $1,200, are intended to generate revenue for FIFA after the tournament concludes. The sale aims to allow fans to own a piece of football history, with each fragment preserved in acrylic and accompanied by a USB keepsake. The official store describes the item as a unique collectible celebrating a major sporting event. FIFA expects to earn over $11 million from these sales. The turf pieces are available for shipping only to addresses in the United States and Europe.

FIFA is selling pieces of the grass from the 2026 World Cup final pitch at MetLife Stadium in New Jersey for $450 each. These collectible segments of turf, preserved in acrylic with a USB keepsake, are being offered to fans and collectors. The sale comes as FIFA faces accusations of high pricing for the tournament, with regular tickets for the final costing up to $32,970 and hospitality packages even higher. Players and coaches have also raised concerns about the quality of the MetLife Stadium field, which typically uses artificial turf for NFL games. FIFA will only ship these turf pieces to addresses in the United States and Europe after the final match concludes on July 19.

FIFA still has nearly 1,200 Category Two tickets available for the World Cup final on July 19 at MetLife Stadium, priced at $7,380 each. Additionally, a limited number of lower deck tickets are on sale for $19,995 to $32,970, and Trophy Lounge hospitality tickets are available for $34,500. These tickets were listed on FIFA's last-minute sales site, which had previously indicated the game was sold out. FIFA has faced criticism for high ticket prices throughout the tournament, with resale tickets on their marketplace ranging from $7,440.50 to over $11 million.

FIFA has released nearly 1,200 Category Two tickets for the World Cup final on July 19 at MetLife Stadium in East Rutherford, New Jersey, priced at $7,380 each. These tickets, available on FIFA's last-minute sales site, are located in the top deck along the sidelines. Additionally, FIFA is selling 68 front Category One tickets for $19,995 to $32,970 and hospitality packages for $32,500 to $34,500. The governing body did not provide a reason for the availability of these additional tickets. Tickets for a quarterfinal match between Argentina and Switzerland were also on sale for $1,600 to $3,995. Resale tickets for the final on FIFA's marketplace range from $7,440.50 to over $11 million.