World Cup fans in China and India face broadcast uncertainty

Millions of football fans in China and India face uncertainty regarding World Cup broadcasts as broadcasters and FIFA have not yet finalized TV rights deals. This situation is unusual, as such agreements are typically settled well in advance of major sporting events. Reports indicate that negotiations are ongoing, with disagreements over the cost of broadcasting rights being the primary obstacle. FIFA has confirmed that talks are confidential and ongoing, while acknowledging that a small number of territories, including China and India, have yet to secure the rights for the 2026 World Cup. In China, FIFA reportedly lowered its initial offer from $300 million to between $120 million and $150 million, which still exceeds the state broadcaster's budget.

FIFA has not yet finalized broadcast deals for the 2026 World Cup in India and China, two of the world's most populous nations, with just weeks until the tournament begins on June 11. Discussions regarding media rights in both countries are ongoing and remain confidential, according to FIFA. This situation is unusual, as deals in China, a significant market for digital viewership, and India have typically been secured well in advance of past World Cups. FIFA has already reached agreements with broadcasters in over 175 other territories globally. The lack of confirmed deals raises concerns for millions of football fans in these key markets who may be unable to watch the event.