More Hong Kong consumers allege coercive beauty sales in wake of Opatra crackdown

More consumers in Hong Kong have come forward to allege aggressive sales tactics across the beauty sector, including credit card abuse, unwanted physical contact and pressure to buy costly products, on the back of a crackdown on the local operations of a UK-based brand.Legal experts warned that such practices could breach the Trade Descriptions Ordinance, which prohibits harassment, coercion and misleading conduct used to pressure consumers into making purchases they otherwise would not have made.Non-consensual physical contact could also trigger additional criminal liability, they added.