Opatra

Opatra is a UK-based beauty brand that has recently come under scrutiny in Hong Kong due to allegations of aggressive sales tactics and consumer fraud. Multiple consumers have reported being subjected to high-pressure sales, credit card abuse, and being coerced into purchasing expensive products. These claims have led to a crackdown by Hong Kong authorities, with customs actively investigating a case where a woman alleged being cheated out of HK$60,000. The brand's operations in Hong Kong appear to be significantly impacted, as evidenced by a notice indicating the temporary suspension of its outlet at Sha Tin New Town Plaza. The ongoing investigations and consumer complaints highlight concerns about potential breaches of the Trade Descriptions Ordinance, which prohibits harassment and coercion in sales practices. The situation underscores the importance of consumer protection and fair trading within the beauty industry.