Ooshies were not just fun to collect – the tiny plastic Disney figurines were powerful enough to move sales between Australia’s supermarket giants.Woolworths Group said on Wednesday that Australian food sales jumped 7.6 per cent in the first eight weeks of the 2027 financial year, with its Ooshies promotion contributing an estimated 1.5 to 2 percentage points of growth. That accelerated from 4.6 per cent sales growth in the 2026 financial year.Chief rival Coles Group felt the other side of the craze. It said a day earlier that supermarket sales rose almost 4 per cent and it gained market share in the year through June, but growth slowed in July amid a “competitor’s collectibles campaign” – a reference to Ooshies.
SRCSouth China Morning Post
LANGEN
LEANCenter-Right
WORDS120
ENT7
WED · 2026-08-26 · 00:46 GMTBRIEF NSR-2026-0826-105939
NSR-2026-0826-105939News Report·EN·Economic Impact
In Australia, Disney’s Ooshies send Woolworths whooshing ahead of Coles
Woolworths Group reported a significant increase in Australian food sales, jumping 7.6% in the first eight weeks of the 2027 financial year. This growth was partly driven by their Ooshies promotion, which is estimated to have contributed 1.5 to 2 percentage points to this increase, accelerating from 4.6% growth in the previous financial year.
BloombergSouth China Morning PostFiled 2026-08-26 · 00:46 GMTLean · Center-RightRead · 1 min
South China Morning PostFIG 01
Reading time
1min
Word count
120words
Sources cited
2cited
Entities identified
7entities
Quality score
100%
§ 01
Briefing Summary
AI-generatedNEWSAR · AI
Woolworths Group reported a significant increase in Australian food sales, jumping 7.6% in the first eight weeks of the 2027 financial year. This growth was partly driven by their Ooshies promotion, which is estimated to have contributed 1.5 to 2 percentage points to this increase, accelerating from 4.6% growth in the previous financial year. In contrast, rival Coles Group experienced a slowdown in supermarket sales growth in July, attributing it to a "competitor’s collectibles campaign," referring to Woolworths' Ooshies. While Coles had gained market share in the year through June, the Ooshies promotion appears to have shifted sales momentum towards Woolworths.
Confidence 0.85Sources 2Claims 4Entities 7
§ 02
Article analysis
Model · rule-basedFraming
Economic Impact
Human Interest
Tone
Measured
AI-assessed
CalmNeutralAlarmist
Factuality
0.80 / 1.00
Factual
LowHigh
Sources cited
2
Limited
FewMany
§ 03
Key claims
4 extracted01
Coles noted a slowdown in July growth amid a competitor's collectibles campaign.
quoteColes Group
Confidence
1.00
02
Coles Group reported supermarket sales rose almost 4% in the year through June.
statisticColes Group
Confidence
1.00
03
Woolworths Group reported a 7.6% jump in Australian food sales in the first eight weeks of the 2027 financial year.
statisticWoolworths Group
Confidence
1.00
04
The Ooshies promotion contributed an estimated 1.5 to 2 percentage points to Woolworths' sales growth.
statisticWoolworths Group
Confidence
0.90
§ 04
Full report
1 min read · 120 words§ 05
Entities
7 identifiedKey playerOppositionContextPositiveNeutralNegative
Organizations3
Locations1
Topics1
§ 06
Keywords & salience
8 termsooshies promotion
1.00
woolworths
0.90
coles
0.90
sales growth
0.80
supermarket sales
0.70
collectibles campaign
0.60
market share
0.50
disney figurines
0.40
§ 07
Topic connections
Interactive graph No topic relationship data available yet. This graph will appear once topic relationships have been computed.