Ooshies

Ooshies are small, collectible Disney figurines that have become a significant promotional tool for Australian supermarkets. Recently, Woolworths' Ooshies promotion, featuring popular Disney characters, proved to be a major sales driver. The campaign led to a notable increase in Woolworths' Australian food sales, with estimates suggesting the promotion contributed 1.5 to 2 percentage points to their growth in the early part of the financial year. This success has directly impacted competitors, with Coles experiencing a sales slump as parents shifted their shopping habits to Woolworths to acquire the coveted toys. The demand was so high that Woolworths ran out of Ooshies a week before the promotion was scheduled to end, highlighting their immense popularity and impact on consumer behavior and supermarket competition in Australia.