Apple’s new CEO Ternus takes over from Tim Cook after 15 years

John Ternus has become Apple's new CEO, succeeding Tim Cook after his 15-year leadership. During Cook's tenure, Apple's value reached $4.6 trillion, largely driven by the iPhone's success.

AP Associated PressSouth China Morning PostFiled 2026-09-01 · 13:27 GMTLean · Center-RightRead · 1 min

Apple’s new CEO Ternus takes over from Tim Cook after 15 years

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Briefing Summary

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John Ternus has become Apple's new CEO, succeeding Tim Cook after his 15-year leadership. During Cook's tenure, Apple's value reached $4.6 trillion, largely driven by the iPhone's success. This leadership change occurs at a critical juncture for the company, as artificial intelligence is causing significant industry disruption. Apple has faced challenges in its AI development, experiencing a slow start in delivering promised AI-powered features. While the company has recently announced AI advancements, including Siri upgrades, it is emphasizing privacy and practical applications as it works to compete with rivals in the AI space.

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Model · rule-based

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Technology

Human Interest

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Key claims

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Apple's value reached US$4.6 trillion during Tim Cook's leadership.

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John Ternus takes over as Apple's new CEO, ending Tim Cook's 15-year tenure.

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Apple unveiled new artificial intelligence advances earlier this year, focusing on privacy and day-to-day use.

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The company's value increase was attributed to the iPhone's popularity.

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Apple has had a difficult start in the field of artificial intelligence.

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Full report

1 min read · 127 words

Apple’s new CEO John Ternus takes the helm of the iconic tech giant on Tuesday, ending Tim Cook’s 15-year tenure during which the company’s value skyrocketed to US$4.6 trillion thanks to the iPhone’s enormous popularity.The transition to a new CEO comes at a pivotal time for Apple. Artificial Intelligence has unleashed the greatest upheaval within the industry since Steve Jobs unveiled the first iPhone in 2007. Apple has got off to a rough start in AI after stumbling in its efforts to deliver new features built on the technology, as promised nearly two years ago.Earlier this year, it unveiled new Artificial Intelligence advances, including upgrades to its Siri assistant, emphasising a focus on privacy and day-to-day use as the iPhone maker tries to catch up with rivals.

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