AI deepfakes of real doctors spreading health misinformation on social media

AI deepfakes of real doctors are circulating on social media platforms like TikTok, spreading health misinformation and promoting supplements. Full Fact uncovered hundreds of videos where doctors' images and audio are manipulated to endorse Wellness Nest, a US-based supplement company, and its products aimed at women experiencing menopause. The deepfakes use existing footage of health experts, altering their words to recommend products with unproven benefits. This tactic raises concerns about the potential for deception and the need for social media companies to better regulate AI-generated content. Experts like Professor David Taylor-Robinson have found their likenesses used without consent to promote these products, highlighting the ease with which AI can be exploited to mislead the public.

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