Full Fact

Full Fact is a UK-based independent fact-checking organization. It aims to find, expose, and counter the harm that misinformation causes. Full Fact is newsworthy due to its recent work uncovering health misinformation. Specifically, they identified hundreds of AI-generated deepfake videos on platforms like TikTok, impersonating doctors and influencers to promote supplements from Wellness Nest. This highlights the growing threat of AI-driven misinformation and its potential to deceive the public on health matters. Furthermore, Full Fact's work indirectly led to the Department of Health and Social Care retracting a misleading claim about the dangers of sunbeds, demonstrating the organization's impact on correcting inaccurate information disseminated by government bodies. Full Fact's work is significant in an era where misinformation spreads rapidly online, impacting public health and trust in institutions.