Melania film earns $7m in US, strongest documentary debut in over a decade

Amazon's documentary film, "Melania," exceeded box office expectations, earning $7 million in its opening weekend in the US, marking the strongest documentary debut in over a decade. Despite this success, the film, which follows Melania Trump's preparations to re-enter the White House in 2025, was beaten by two horror films at the box office. The film's $40 million production cost and $35 million promotion budget have drawn criticism, with some suggesting Amazon aimed to gain favor with Donald Trump. The film's audience primarily consisted of older, conservative women, particularly in the Southern US, with strong ticket sales in states like Florida and Texas. Amazon executives expressed encouragement at the film's performance and anticipate a long-term lifecycle for both the film and a planned follow-up documentary series.

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