Amazon MGM Studios

Amazon MGM Studios, the film and television production and distribution arm of Amazon, is in the news due to its recent release of an authorized documentary about former US First Lady, Melania Trump. The film's high production budget has sparked questions regarding potential influence from donors seeking favor with President Trump. The documentary's release is also being viewed as a counter-programming strategy in the film exhibition world, similar to successful pairings like "Barbie" and "Oppenheimer." However, early reports indicate that the Melania Trump documentary is experiencing "soft" sales in UK cinemas, suggesting a less-than-stellar initial reception. This makes the documentary's performance a point of interest, as it tests both Amazon MGM Studios' ability to draw audiences with politically-charged content and the effectiveness of counter-programming strategies in the current media landscape.