What to Expect at the Olympic Opening Ceremonies, From the Man Behind Them
AI Summary
Marco Balich, a veteran of Olympic opening ceremonies, is the creative lead for the 2026 Winter Olympics opening extravaganza in northern Italy. With experience from seven previous Olympics, Balich aims to create a meaningful and spectacular show that celebrates Italian heritage, promotes the Olympic spirit, and inspires a global audience. The ceremonies, taking place on Friday, will be unique as they are spread across four locations: Milan, Cortina d’Ampezzo, Livigno, and Predazzo. The raising of the Olympic flag and the lighting of the cauldron will occur simultaneously in Milan and Cortina. Balich emphasizes the importance of clear, universally understandable concepts presented in a visually impressive way to resonate with an estimated 2.2 billion viewers worldwide.
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