Bitter taste: per-unit pricing of Australian supermarket fruit and veg leaving customers out of pocket

Consumer advocates are raising concerns about the increasing use of per-unit pricing for fruits and vegetables at Australian supermarkets like Woolworths, Coles, and Aldi. The issue is that these supermarkets often don't display the per-kilogram price alongside the per-unit price, making it difficult for customers to compare costs effectively. This lack of transparency can lead to shoppers unknowingly paying significantly more for certain items. For example, "kids' bananas" sold in bunches can appear similarly priced to loose bananas sold by weight, but actually cost double. Advocates are calling for greater price transparency to ensure customers can make informed purchasing decisions.