Bitter taste: per-unit pricing of Australian supermarket fruit and veg leaving customers out of pocket

The Guardian - World NewsCenter-LeftEN 1 min read 100% complete by Catie McLeod Consumer affairs reporterFebruary 11, 2026 at 12:34 AM

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Consumer advocates are raising concerns about the increasing use of per-unit pricing for fruits and vegetables at Australian supermarkets like Woolworths, Coles, and Aldi. The issue is that these supermarkets often don't display the per-kilogram price alongside the per-unit price, making it difficult for customers to compare costs effectively. This lack of transparency can lead to shoppers unknowingly paying significantly more for certain items. For example, "kids' bananas" sold in bunches can appear similarly priced to loose bananas sold by weight, but actually cost double. Advocates are calling for greater price transparency to ensure customers can make informed purchasing decisions.

Key Entities & Roles

Key Player Opposition Context

Aldi 60% Coles 70% Australia 80% Woolworths ×390%

Keywords

per-unit pricing 100% fruit and vegetables 80% supermarket 80% pricing transparency 70% per-kilogram pricing 60% consumer advocacy 60% woolworths 50% bananas 50%

Sentiment Analysis

Negative

Score: -0.40

Source Transparency

Source

The Guardian - World News

Political Lean

Center-Left (-0.40)

Far LeftCenterFar Right

Classification Confidence

85%

Geographic Perspective

Australia

This article was automatically classified using rule-based analysis. The political bias score ranges from -1 (far left) to +1 (far right).

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per-unit pricing fruit and vegetables supermarket pricing transparency per-kilogram pricing consumer advocacy woolworths bananas

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