Why tourists are choosing Vietnam, over Thailand and Cambodia in 2026
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Vietnam has recorded its highest number of international visitors ever in January, with almost 2.5 million arrivals, a 18.5% increase over the previous year. This marks a significant shift in tourist trends, as travelers are increasingly choosing Vietnam over Thailand and Cambodia due to relative stability. The diversifying demographic is driving this change, with European arrivals climbing significantly thanks to eased visa rules and direct international flights. Vietnam's growing reputation as a premier long-haul winter escape is also contributing to its appeal. The country offers a diverse mix of nature, culture, and beach holidays, with popular destinations like Ha Long Bay drawing visitors from around the world. This surge in tourism is expected to continue throughout 2026.
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