Food firms urge Europe not to ban calling non-meat products ‘sausages’

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A group of food companies, including Linda McCartney Foods and Quorn, are urging the European Commission to reject a proposed ban on using terms like "sausage" and "burger" for non-meat products. In a joint letter organized by the Vegetarian Society, the companies argue the ban would cause consumer confusion and unnecessary relabeling, such as renaming bean burgers as "patties." They contend that clear ingredient lists are sufficient for consumers to understand what they are buying. Supermarkets Aldi and Lidl, along with some members of parliament, also oppose the ban. The companies believe the proposed restrictions would create an unnecessary regulatory burden and hinder the shift towards sustainable diets. They are calling on European authorities to prioritize policies that support innovation in the plant-based food sector.
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