Cyber Lunar New Year trending among China youth who buy virtual goods, burn digital incense

Young people in China are embracing a "Cyber Lunar New Year," blending technology with traditional customs. Instead of physical rituals, they are engaging in activities like burning digital incense, exchanging electronic gifts, and seeking comfort from AI companions. This trend includes virtual worship, with young people attending livestreams of temples and using apps that simulate religious practices for stress relief. Online temples are also offering virtual worship services, promoting them as convenient and environmentally friendly alternatives to traditional temple visits. This shift reflects a desire among younger generations to celebrate the Lunar New Year in ways that align with their digital lifestyles and offer emotional support.

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