EU opens probe into online global retailer Shein after sex-doll scandal

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The European Commission launched an investigation into Shein in February 2026 under the Digital Services Act (DSA). The probe focuses on Shein's internal systems and potential systemic risks to consumers across the EU, specifically regarding the sale of illicit goods like child-like sex dolls and weapons. This action follows an uproar in France after the discovery of such items on Shein's website in November. The Commission suspects Shein's platform may not adequately prevent the circulation of illegal products or protect minors from inappropriate content. Shein, based in Singapore, stated it will cooperate with the investigation and shares the goal of a safe online environment.
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