Woolworths reports 16% jump in profits as ACCC prepares legal action over ‘illusory’ discounts

The Guardian - World NewsCenter-LeftEN 1 min read 100% complete by Catie McLeod Consumer affairs reporterFebruary 25, 2026 at 04:28 AM

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Woolworths reported a 16.4% increase in underlying net profit, reaching $859 million for the six months ending January 4th. The earnings report, released on Wednesday, attributes this profit growth to expanding margins within its supermarket business. This figure represents a rise from $739 million in the same period last year. The profit increase comes as the ACCC prepares legal action against Woolworths over alleged misleading discount practices. The supermarket chain's financial performance is occurring amidst concerns about higher prices impacting shoppers.

Key Entities & Roles

Key Player Opposition Context

Australian Competition and Consumer Commission (ACCC) 80% Woolworths ×2100%

Keywords

woolworths 100% profit 90% earnings report 80% supermarket 70% net profit 70% higher prices 60% margins 50% accc 50%

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Neutral

Score: -0.10

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The Guardian - World News

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Center-Left (-0.40)

Far LeftCenterFar Right

Classification Confidence

85%

This article was automatically classified using rule-based analysis. The political bias score ranges from -1 (far left) to +1 (far right).

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woolworths profit earnings report supermarket net profit higher prices margins accc

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