Australian Competition and Consumer Commission (ACCC)

Organization

The ACCC is Australia's competition and consumer law regulator, currently in the news for legal action.

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About

The Australian Competition and Consumer Commission (ACCC) is the government agency responsible for enforcing competition and consumer law in Australia. It aims to protect consumer rights and ensure fair trading and competition in the marketplace. The ACCC is currently newsworthy due to ongoing legal action against Coles Supermarkets regarding their 'Down Down' promotional pricing. The ACCC alleges that Coles engaged in misleading conduct by offering discounts that were, in reality, disguised price increases on numerous products. The ACCC argues these discounts were 'illusory' and breached consumer law. Separately, the ACCC issued a recall for Dr Schwartz Hand Sanitiser after a person was hospitalized due to methanol poisoning from ingesting the product. This highlights the ACCC's role in ensuring product safety and protecting public health. These cases demonstrate the ACCC's ongoing efforts to hold businesses accountable for misleading practices and unsafe products, maintaining a fair and safe market for Australian consumers.
Last updated: February 17, 2026