Da Nang, South Korean province? Why this coastal city is a hit with East Asian tourists

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Da Nang, Vietnam, has become a popular tourist destination for East Asians, particularly South Koreans. The city is so frequented by South Koreans that it's jokingly called "Gyeonggi province of Da Nang," referencing a region in South Korea. This nickname stems from the high volume of South Korean tourists, the prevalence of Korean language signage, and the presence of K-pop culture throughout the city. The Han Market in Da Nang is a central location where interactions between locals and South Korean tourists are common. The influx of South Korean tourists has transformed the city's atmosphere and economy.
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