Stout clobber? Guinness tie-up features £1,295 ‘pub carpet’ jumper
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Guinness has partnered with luxury clothing brand JW Anderson to launch a 17-piece fashion line featuring items inspired by vintage brewery uniforms, Irish pub interiors, and Guinness branding. The collection, which includes items like beer towel shorts and a "pub carpet" jumper, aims to further transform Guinness's image from a traditional beer to a lifestyle brand. Fronted by actor Joe Alwyn and rapper Little Simz, the collaboration reflects Guinness's successful efforts to attract a younger demographic, contributing to its increased market share and popularity. The partnership comes as sales of rival "nitro" stouts are also increasing, and Guinness's Irish compatriot, Murphy's, has seen a massive increase in sales. The collection is available now.
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