Labubu film is official with Paddington director at the helm

BBC News - WorldCenterEN 2 min read 100% complete March 19, 2026 at 01:01 AM

Labubu film is official with Paddington director at the helm

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Pop Mart and Sony Pictures are developing a live-action/CGI Labubu film, directed by Paul King (Paddington, Wonka). The film, announced in Paris during Labubu's 10th-anniversary global exhibition, has no set release date. Labubu, created by Hong Kong artist Kasing Lung, is a popular forest elf toy sold in blind boxes, contributing to Pop Mart's nearly $40 billion valuation. Lung will executive produce, while King will co-produce and develop the script with Steven Levenson. The movie aims to expand Pop Mart from a toy retailer into a broader entertainment brand, capitalizing on the character's popularity among Gen Z and Millennial consumers.

Key Entities & Roles

Key Player Opposition Context

Rihanna 30% Lisa from Blackpink 30% Hong Kong 40% Mattel 40% Kim Dayoung ×240% National University of Singapore 40% Steven Levenson 50% Sony Pictures 70% Kasing Lung ×280% Paul King ×390% Labubu ×1295% Pop Mart ×8100%

Keywords

labubu 100% film 90% pop mart 80% toy 70% paul king 60% animation 60% movie 50% entertainment brand 40%

Sentiment Analysis

Positive

Score: 0.40

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BBC News - World

Political Lean

Center (0.00)

Far LeftCenterFar Right

Classification Confidence

90%

This article was automatically classified using rule-based analysis. The political bias score ranges from -1 (far left) to +1 (far right).

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