VW pulls Skoda brand from China after years of falling sales
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Volkswagen is withdrawing its Skoda brand from mainland China due to years of declining sales, reflecting a broader trend of international car brands losing appeal in the Chinese market. The decision follows Mitsubishi Motors' exit earlier this year. Skoda, which entered China in 2005 and reached peak sales in 2018, will cease selling new vehicles there by mid-2026. Volkswagen stated that Skoda is shifting its focus to growth markets like India and the ASEAN region. While Skoda is leaving, Volkswagen emphasized that China remains central to its overall strategy, and the company will continue to expand its portfolio with products tailored to local needs.
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AI-ExtractedBy 2018, Skoda reached its peak in China with about 341,000 deliveries.
Mitsubishi Motors announced in July that it was terminating its involvement in a joint venture in Shenyang.
China would remain “at the very core of Volkswagen Group’s strategy”.
Skoda Auto has realigned its global strategy to focus on growth markets such as India and the Asean region.
Volkswagen will withdraw Skoda from mainland China after years of falling sales.
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