NEWSAR
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SRCThe Guardian - World News
LANGEN
LEANCenter-Left
WORDS716
ENT6
SUN · 2026-04-12 · 06:00 GMTBRIEF NSR-2026-0412-64127
News/‘Your photos will be deleted’: Apple users warned over ‘nast…
NSR-2026-0412-64127News Report·EN·Economic Impact

‘Your photos will be deleted’: Apple users warned over ‘nasty’ iCloud storage scam

A scam targeting Apple users is circulating via email, falsely claiming their iCloud storage is full and threatening deletion of photos and videos. The emails impersonate Apple, warning that accounts have been blocked or payment methods have expired.

Rupert JonesThe Guardian - World NewsFiled 2026-04-12 · 06:00 GMTLean · Center-LeftRead · 3 min
‘Your photos will be deleted’: Apple users warned over ‘nasty’ iCloud storage scam
The Guardian - World NewsFIG 01
Reading time
3min
Word count
716words
Sources cited
1cited
Entities identified
6entities
Quality score
100%
§ 01

Briefing Summary

AI-generated
NEWSAR · AI

A scam targeting Apple users is circulating via email, falsely claiming their iCloud storage is full and threatening deletion of photos and videos. The emails impersonate Apple, warning that accounts have been blocked or payment methods have expired. They urge recipients to upgrade storage or update payment information by clicking a button within the email. These links lead to phishing websites designed to steal bank and personal details. The UK consumer body Which? warns users to be cautious, as the scam emails often coincide with legitimate Apple notifications about storage limits, making them appear genuine. Users should avoid clicking on links in suspicious emails and instead manage their iCloud storage directly through Apple's official website or settings.

Confidence 0.90Sources 1Claims 5Entities 6
§ 02

Article analysis

Model · rule-based
Framing
Economic Impact
Technology
Tone
Mixed Tone
AI-assessed
CalmNeutralAlarmist
Factuality
0.80 / 1.00
Factual
LowHigh
Sources cited
1
Limited
FewMany
§ 03

Key claims

5 extracted
01

The scam emails often have subject lines such as 'We’ve blocked your account!'

factual
Confidence
1.00
02

Scammers may send a 'final warning' email threatening to delete all data if no action is taken.

factual
Confidence
1.00
03

The UK consumer body Which? warned of the iCloud storage scam in a recent Facebook post.

quoteWhich?
Confidence
1.00
04

Clicking the malicious link can lead to a phishing website designed to steal bank and personal details.

factual
Confidence
1.00
05

Scammers are sending emails impersonating Apple's iCloud service to trick users into clicking malicious links.

factual
Confidence
1.00
§ 04

Full report

3 min read · 716 words
For a while you’ve been getting messages from Apple saying “your iCloud storage is full”. They say you have exceeded your storage plan, so documents are no longer being backed up, and photos you take aren’t being uploaded.You have been resisting Apple’s efforts to get you to pay a minimum of 99p a month for more storage. But it seems that you can’t keep putting off the inevitable: you have received an email which says your iCloud account has been blockedand your photos and videos will be deleted very soon. To keep them you need to upgrade immediately, it says.The next day you get another email saying that as you have not responded, if you do not take action, all your data will be wiped on the stated date.A scam email telling the recipient their Cloud storage is full. Photograph: SuppliedThe emails include a button you can click on to upgrade your iCloud storage. But the threatening messages are a scam impersonating Apple’s iCloud service, and the criminals behind them are trying to convince you to click on a malicious link.The link would take you through to something that might look genuine but is in fact a phishing website, designed to harvest people’s bank and personal details.If you provide your bank details or make a payment, the crooks may then attempt to steal (more) money or sell your details to other criminals on the “dark web”.A genuine email from Apple telling a user their iCloud storage is full.This con may appear convincing because the scam emails can coincide with genuine messages from Apple saying you have run out of storage and urging you to upgrade.“Every Apple user needs to know about this nasty scam doing the rounds,” says the UK consumer body Which? in a recent Facebook post warning of the fraud.What it looks likeThere are lots of variations of this scam. One email seen by the Guardian says in the subject line: “We’ve blocked your account! Your photos and videos will be deleted on [date].” It is headlined “iCloud Storage Alert” and goes on to say: “Storage limit reached … your iCloud account has reached its maximum storage capacity.”Another says: “Your payment method has expired!… Your cloud service has been disabled.”Some of the scam emails are slightly less scary-looking – for example, one headlined “Payment failed for your Cloud storage renewal”.In pretty much all cases there is a button you can click on to “update” your payment method or “manage” your storage.A scam email telling the recipient their Cloud storage is full.If you do not respond, the scammers may try to turn the screw by sending a “final warning” email. One that the Guardian has seen has this subject line: “We have tried to contact you several times before, but we have not received any response. If you have not resolved your issue today, all your data will be completely deleted on [date], including your photos and videos.”As is frequently the case with scams, the email address of the sender often looks a bit “off”. Perhaps the domain (the part of an email address that comes after the @ symbol) looks wrong. Some mention Ecuador or have “.biz.ua” in the domain – the latter generally refers to Ukrainian business-related domains – while Apple is based in California and its European HQ is in Ireland.The other giveaway is poor spelling and grammar. One email we saw was headlined “Your account may expires today”.What to doBin or ignore these emails, and do not click on any links. If you do click on a link, do not share any personal details.Scam emails can be reported by forwarding them to report@phishing.gov.uk, and emails impersonating iCloud can be sent to reportphishing@Apple.com and/or abuse@iCloud.com.Another scam email telling the recipient their iCloud storage is full.When we approached Apple, it directed us to a webpage that includes information on to avoid scams that target your account and devices.If you do hand over your account details, contact your bank once you realise your mistake.It’s very easy to check the amount of iCloud storage that you have left manually. On an iPhone, simply go to Settings, then iCloud.If your storage is full and you want to buy more, simply click on the “Upgrade” button, and the genuine Apple will be delighted to take your cash.
§ 05

Entities

6 identified
§ 06

Keywords & salience

9 terms
icloud storage scam
1.00
scam email
0.80
phishing
0.80
apple
0.70
malicious link
0.60
data theft
0.60
personal details
0.50
icloud
0.50
bank details
0.50
§ 07

Topic connections

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