Which?

Which? is a prominent UK consumer advocacy organization that conducts product testing, provides independent reviews, and campaigns for consumer rights and protection. It is a well-established and respected source of information for UK consumers. Which? is newsworthy due to its recent investigations and surveys highlighting consumer issues. Recent reports include exposing 'shrinkflation' in Easter eggs, warning about a 'Cleaning Superstore' delivery text scam on WhatsApp, and ranking energy suppliers based on customer service, with ScottishPower placed at the bottom. These activities are relevant because they directly impact consumers by providing information to make informed purchasing decisions, raising awareness of scams, and holding companies accountable for their services. Which?'s work is significant in the current economic climate, where consumers are particularly vulnerable to price increases, scams, and poor customer service.