Which?

Which? is a UK-based consumer advocacy organization that conducts research, tests products and services, and provides independent reviews and advice to consumers. It aims to empower consumers to make informed decisions and protect them from unfair practices. Which? is newsworthy due to its recent investigations and surveys highlighting issues impacting UK consumers. These include the rising cost of living, shrinkflation in Easter eggs, the proliferation of fake online reviews, and poor customer service from energy suppliers. Specifically, Which? research has revealed that many households are struggling to afford essentials, that popular Easter eggs have shrunk in size while increasing in price, and that ScottishPower is the worst energy supplier for customer service. The organization's findings are relevant as they shed light on the challenges faced by consumers in the current economic climate and hold businesses accountable for their practices.