UK supermarkets go all out for ‘Jab-uary’ with food for those on weight-loss drugs

The Guardian - World NewsEN 4 min read 100% complete by Zoe WoodJanuary 17, 2026 at 01:00 PM

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long article 4 min

UK supermarkets, including M&S, Morrisons, Asda, Ocado, and the Co-op, are targeting shoppers using weight-loss drugs like Wegovy and Mounjaro with specialized "Jab-uary" food ranges. These ranges include smaller portions, protein-rich options, and nutrient-dense meals, reflecting the reduced food intake and increased focus on healthy choices among users of GLP-1 agonists. Ocado features a dedicated "weight management" aisle, while the Co-op promotes "mini meals." Analysts estimate that around 6% of UK adults use these drugs, influencing broader consumer behavior towards healthier and smaller portion sizes. Supermarkets like Sainsbury's and Tesco are closely monitoring the trend and adjusting their offerings accordingly, with Sainsbury's introducing low-calorie, high-protein ready meals.

Key Entities & Roles

Key Player Opposition Context

Mintel 50% Simon Roberts 50% Roisin Currie 50% Greggs 50% Tesco 60% Jonny Forsyth 60% Sainsbury's 60% Asda 70% Marks & Spencer ×270% Co-op ×270% Morrisons 70% Ocado ×480%

Keywords

weight-loss drugs 100% supermarkets 90% diet foods 80% glp-1 agonists 70% high protein foods 60% food intake 60% healthier choices 50% smaller portions 50% weight management 40%

Sentiment Analysis

Neutral

Score: 0.10

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Source

The Guardian - World News

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90%

This article was automatically classified using rule-based analysis.

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weight-loss drugs supermarkets diet foods glp-1 agonists high protein foods food intake healthier choices smaller portions weight management

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