NEWSAR
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SRCSouth China Morning Post
LANGEN
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WORDS246
ENT11
FRI · 2026-06-19 · 06:00 GMTBRIEF NSR-2026-0619-85708
News/Lululemon apologises for China event wit/Lululemon apologises for China event with actor beating Japa…
NSR-2026-0619-85708News Report·EN·Conflict

Lululemon apologises for China event with actor beating Japanese drum on Great Wall

Lululemon has apologized and withdrawn a marketing video in China after a controversy arose regarding a yoga-themed event held on the Great Wall. The event, intended to celebrate Chinese culture, featured Chinese actor Zhu Yilong and the Fanxiang Drum Corp playing a large drum.

Alice YanSouth China Morning PostFiled 2026-06-19 · 06:00 GMTLean · Center-RightRead · 1 min
Lululemon apologises for China event with actor beating Japanese drum on Great Wall
South China Morning PostFIG 01
Reading time
1min
Word count
246words
Sources cited
1cited
Entities identified
11entities
Quality score
100%
§ 01

Briefing Summary

AI-generated
NEWSAR · AI

Lululemon has apologized and withdrawn a marketing video in China after a controversy arose regarding a yoga-themed event held on the Great Wall. The event, intended to celebrate Chinese culture, featured Chinese actor Zhu Yilong and the Fanxiang Drum Corp playing a large drum. Experts identified the drum as a Japanese wadaiko, not a traditional Chinese instrument. This sparked backlash on social media, with some arguing that presenting a Japanese drum on the Great Wall, a site with significant historical meaning, was insensitive and evoked painful memories of Japan's invasion of China. The company's video promoted this May 30th event in suburban Beijing.

Confidence 0.90Sources 1Claims 4Entities 11
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Article analysis

Model · rule-based
Framing
Conflict
Human Interest
Tone
Mixed Tone
AI-assessed
CalmNeutralAlarmist
Factuality
0.70 / 1.00
Factual
LowHigh
Sources cited
1
Limited
FewMany
§ 03

Key claims

4 extracted
01

The event was intended to promote a yoga-themed activity and salute Chinese culture.

factual
Confidence
1.00
02

Using a Japanese drum on the Great Wall was seen as misleading and hurtful, touching on painful memories of the Japanese invasion of China.

quoteXu Yang (drum player)
Confidence
1.00
03

The drum used in the video was identified by experts as a Japanese wadaiko, not a traditional Chinese drum.

factualXu Yang (drum player)
Confidence
1.00
04

Lululemon apologized and withdrew its marketing video in China due to controversy over a Japanese drum used at a Great Wall event.

factual
Confidence
1.00
§ 04

Full report

1 min read · 246 words
The sportswear brand Lululemon has apologised and withdrawn its latest marketing video in China because of a controversy surrounding a big Japanese drum and the Great Wall.The video was designed to promote a yoga-themed event the brand held on the world-renowned historic site in suburban Beijing on May 30.The activity, which was supposed to salute Chinese culture, featured top-tier Chinese actor Zhu Yilong and the mainland’s leading Fanxiang Drum Corp, who played the drums together during the performance, the Qilu Evening News reported.Actor, Zhu Yilong, above, sits next to the drum in a meditative pose. Photo: DouyinAs the clip went viral on social media, some percussion instrument experts pointed out that the big, double-sided drum played by Zhu is actually the Japanese wadaiko, rather than a traditional Chinese drum.“The drum beaten by Zhu Yilong should be categorised as Japanese wadaiko based on its appearance, performing format and the core elements in its performance,” said Xu Yang, a Beijing-based drum player who graduated from Central Conservatory of Music, on social media.“On the Great Wall, such a place with high cultural symbolism, presenting a Japanese drum as a Chinese traditional one, will not only mislead the public, especially the youth, it also touches the sorrowful memories of the public and hurts the feelings of the Chinese people,” he added.Two men, above, beat the drum as it sits atop the Great Wall. Photo: DouyinThe bad memory Xu refers to is the Japanese invasion of China during World War II.
§ 05

Entities

11 identified
§ 06

Keywords & salience

10 terms
lululemon
1.00
great wall
0.90
japanese drum
0.90
cultural insensitivity
0.80
marketing video
0.70
apology
0.70
china
0.60
zhu yilong
0.50
historical site
0.40
world war ii
0.40
§ 07

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