Lululemon apologises for China event with actor beating Japanese drum on Great Wall
Lululemon has apologized and withdrawn a marketing video in China after a controversy arose regarding a yoga-themed event held on the Great Wall. The event, intended to celebrate Chinese culture, featured Chinese actor Zhu Yilong and the Fanxiang Drum Corp playing a large drum.

Briefing Summary
AI-generatedLululemon has apologized and withdrawn a marketing video in China after a controversy arose regarding a yoga-themed event held on the Great Wall. The event, intended to celebrate Chinese culture, featured Chinese actor Zhu Yilong and the Fanxiang Drum Corp playing a large drum. Experts identified the drum as a Japanese wadaiko, not a traditional Chinese instrument. This sparked backlash on social media, with some arguing that presenting a Japanese drum on the Great Wall, a site with significant historical meaning, was insensitive and evoked painful memories of Japan's invasion of China. The company's video promoted this May 30th event in suburban Beijing.
Article analysis
Model · rule-basedKey claims
4 extractedThe event was intended to promote a yoga-themed activity and salute Chinese culture.
Using a Japanese drum on the Great Wall was seen as misleading and hurtful, touching on painful memories of the Japanese invasion of China.
The drum used in the video was identified by experts as a Japanese wadaiko, not a traditional Chinese drum.
Lululemon apologized and withdrew its marketing video in China due to controversy over a Japanese drum used at a Great Wall event.