‘Tap your cultural foundation’, Shangri-La’s Kuok Hui Kwong tells Hong Kong tourism trade
Shangri-La Group chairman and group CEO Kuok Hui Kwong has urged Hong Kong's tourism sector to further utilize its traditional festivals to attract international visitors and enhance its cultural tourism offerings. Speaking to the South China Morning Post, Kuok acknowledged the city's success in drawing tourists back post-pandemic but stressed the need to tap into its "cultural foundation" to remain competitive.

Briefing Summary
AI-generatedShangri-La Group chairman and group CEO Kuok Hui Kwong has urged Hong Kong's tourism sector to further utilize its traditional festivals to attract international visitors and enhance its cultural tourism offerings. Speaking to the South China Morning Post, Kuok acknowledged the city's success in drawing tourists back post-pandemic but stressed the need to tap into its "cultural foundation" to remain competitive. These remarks were made during the launch of Shangri-La's new "Dragonbeat" festival program, which is part of a five-year partnership with the Stanley International Dragon Boat Championships. Kuok, daughter of Malaysian tycoon Robert Kuok, believes this focus on cultural heritage is crucial amidst intense global tourism competition.
Article analysis
Model · rule-basedKey claims
4 extractedShangri-La launched a new 'Dragonbeat' festival programme as part of a new five-year partnership with the Stanley International Dragon Boat Championships.
Hong Kong could go further in tapping its cultural foundation amid fierce competition for tourists.
Hong Kong has done well since the Covid-19 pandemic to entice international visitors back to the city.
Hong Kong should leverage traditional festivals to draw international visitors and build competitive advantage in cultural tourism.