cultural tourism

Recent discussions among Apec tourism ministers, including China's Minister of Culture and Tourism Sun Yeli, highlight a push to remove bureaucratic travel barriers and foster regional cooperation to promote tourism. This initiative aims to make international travel more convenient and boost the sector. Concurrently, Shangri-La Group chairman Kuok Hui Kwong is urging Hong Kong to capitalize on its rich cultural heritage, specifically traditional festivals, to attract international visitors and strengthen its position in cultural tourism. These developments underscore a current focus on enhancing cultural tourism by facilitating easier travel and promoting unique cultural offerings as key competitive advantages in the post-pandemic era.