Coke is hit? In India, Iran war can shortage sends Diet Coke prices fizzing

First, the Iran" class="entity-link entity-event" data-entity-id="38342" data-entity-type="event">US-Israeli war on Iran sparked a Diet Coke shortage in India by squeezing supplies of aluminium cans, triggering an unusual wave of “Diet Coke parties” in one of the world’s largest consumer markets.But now, the fizzy drink is getting pricier.Across India, Coca-Cola has hiked prices of ‌Diet Coke – sold predominantly in aluminium cans in the country – by more than 10 per cent due to the ongoing Middle East conflict, which has choked its supply chain. As a result, the company had been forced to procure pricier, larger-sized cans from Southeast Asia, said two people with direct knowledge of the matter, who declined to be named as the strategy is confidential.