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APCO Worldwide
OrganizationAPCO Worldwide is a PR firm hired by Labour Together to investigate journalists, raising ethical concerns.
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About
APCO Worldwide is a public relations firm that has recently become newsworthy due to allegations that it was hired by Labour Together, a think tank with close ties to the UK Labour Party, to investigate journalists. The journalists were reportedly investigating Labour Together's funding. The firm was allegedly tasked with identifying journalists from outlets like The Guardian and The Sunday Times. This has raised concerns about the ethics of using a PR firm to gather information on journalists and the potential for misuse of such information. The involvement of Josh Simons, a Labour minister who previously ran Labour Together, and Morgan McSweeney, the prime minister's chief of staff, further amplifies the significance of the situation. The incident highlights the intersection of politics, media, and public relations, and raises questions about transparency and accountability.
Last updated: April 4, 2026

