Crust Pizza

Guzman y Gomez (GyG), an Australian fast food chain specializing in Mexican-themed cuisine, has announced its withdrawal from the United States market. The company cited unsatisfactory store performance as the primary reason for its exit, acknowledging the difficulty Australian fast food chains face in establishing themselves in the competitive US market, often referred to as a 'graveyard' for such ventures. This decision follows the recent closure of its Chicago stores, which has led to a class action lawsuit filed by former US employees. The lawsuit alleges that staff were terminated without adequate pay or notice. GyG's departure signifies a significant setback for the company's international expansion plans and highlights the challenges of penetrating the saturated US fast-casual dining sector, particularly for brands originating from Australia.