Generation Z

Generation Z, born around 2000, is a demographic marked by distinct values and concerns. They are rejecting the previous generation's emphasis on material wealth and instead embracing affordability and authenticity. This shift is reflected in their spending habits and social media behaviors. Recent news highlights their struggles with technology, such as AI and misinformation, which has sparked concerns about their ability to compete in the workforce. The Chinese YMCA survey found that 62% of Hong Kong Zoomers fear they cannot compete with AI, while a workshop in Japan aimed to improve media literacy among teen voters. These developments underscore the significance of understanding Generation Z's unique characteristics and challenges as they navigate the complexities of modern life.