Jo Malone London

Jo Malone London is a perfume brand established by British perfumer Jo Malone and later acquired by Estée Lauder Companies in 1999. The acquisition included the rights to the 'Jo Malone' name. The brand is currently newsworthy due to a lawsuit filed by Estée Lauder against Jo Malone herself. The lawsuit seeks over £200,000 in damages, alleging that Malone violated the terms of the 1999 agreement by using her name in a fragrance collaboration with the fashion retailer Zara. This legal action highlights the complexities and potential conflicts that can arise when personal branding is sold and subsequently reused in new ventures, even by the original creator.