More in Common

More in Common is a polling organization that conducts research on public opinion and societal trends in the UK. They are newsworthy due to their recent poll revealing a significant misperception among UK voters regarding immigration levels. The poll, shared exclusively with The Guardian, found that a large majority of voters believe immigration is increasing, despite data indicating a sharp decline in the number of people entering the UK. This discrepancy highlights a potential disconnect between public perception and reality, and also reveals a lack of confidence in the government's ability to manage borders. The findings are relevant as they underscore the challenges faced by the current administration in addressing public concerns about immigration and shaping public discourse based on accurate information.