More in Common

More in Common is a polling organization that conducts research on public opinion on various social and political issues in the UK. They are newsworthy because their recent poll revealed that a significant majority of UK voters incorrectly believe immigration is rising, despite evidence to the contrary. This finding is particularly relevant as it highlights a disconnect between public perception and reality regarding immigration trends. The poll also indicated a lack of confidence in the government's ability to manage borders. This research is significant because it provides insights into public sentiment on a key political issue and can inform policy debates and public discourse. The findings are particularly relevant to Keir Starmer's administration, suggesting challenges in addressing public perceptions on immigration.