Nespresso

Nespresso, established in 1986, is currently in the news as it celebrates its 40th anniversary. The brand is recognized for its role in transforming coffee consumption from a simple habit to a more nuanced experience, emphasizing origin, aromatic profiles, roasting techniques, and overall quality. The company's anniversary coincides with a broader trend of consumers becoming more discerning about their food and beverages, similar to the evolution seen in gastronomy. Celebrated chef Martín Berasategui, with 12 Michelin stars, highlights this 'cultural shift,' noting how people are increasingly appreciating the details and nuances of their culinary experiences, including coffee. Nespresso's focus on consistency, innovation, and the entire process from bean to cup has made it a significant player in the high-quality coffee market, influencing consumer expectations and preferences.