Nielsen

Nielsen is a well-known company specializing in audience measurement and data analytics, particularly within the media industry. They are newsworthy due to their role in tracking and reporting viewership data for streaming platforms. Recently, Nielsen released its year-end streaming charts for 2025, revealing that the animated series 'Bluey' topped the US streaming charts for the second consecutive year, with viewers watching over 45 billion minutes on Disney+. This data is significant because it provides insights into the popularity and performance of streaming content, influencing decisions made by content creators, distributors, and advertisers. Nielsen's reports are crucial for understanding audience behavior in the evolving media landscape and gauging the success of various shows and platforms.