Thrive Capital

Thrive Capital is an investment firm associated with Jared Kushner's brother, which is currently involved in a significant proposal concerning the sale of stakes in the World Cup. FIFA President Gianni Infantino has set a September 19 deadline for the 211 member federations to consider a one-off $20 million offer. This offer is reportedly underwritten by Thrive Capital as part of a broader project to sell stakes in the World Cup. The plan has garnered attention and some criticism, making Thrive Capital newsworthy due to its direct financial backing of this ambitious and potentially controversial initiative. The firm's involvement highlights a new avenue for investment in major sporting events, with implications for how such assets might be financed and structured in the future.