FIFA defiant over World Cup investment plan, despite UEFA’s vote to boycott
FIFA is proceeding with plans to attract private investment into the World Cup and other tournaments, despite strong opposition from UEFA. The European football governing body has voted to boycott FIFA if these plans move forward, accusing FIFA of selling the sport's "soul." FIFA, however, remains undeterred, stating it will continue consultations to allow all member associations to vote based on facts.

FIFA is proceeding with plans to attract private investment into the World Cup and other tournaments, despite strong opposition from UEFA. The European football governing body has voted to boycott FIFA if these plans move forward, accusing FIFA of selling the sport's "soul." FIFA, however, remains undeterred, stating it will continue consultations to allow all member associations to vote based on facts. The proposal involves creating a subsidiary, FIFA Forward Enterprise, to manage events and offer investors up to a 20% stake. Thrive Eternal is expected to lead the investor group. FIFA insists it would never entertain selling football and that no single entity can represent all global member associations.
UEFA accused FIFA of putting the sport’s “soul” up for sale.
FIFA is pushing to create a $20bn subsidiary, FIFA Forward Enterprise (FFE), to run events, offering up to 20% stake to investors.
FIFA plans to push ahead with consultations on a plan to bring private investment into the World Cup and other tournaments.
UEFA has voted to boycott FIFA if World Cup plans are pursued.
Thrive Eternal, run by Joshua Kushner-founded Thrive Capital, is expected to lead the proposed investor group.
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