Women'secret

Women'secret is a well-known fashion brand operating under the umbrella of Tendam, a Spanish retail group that also owns brands like Cortefiel and Springfield. The company is currently undergoing a significant transition as it enters its first full fiscal year under the ownership of the Abu Dhabi-based group 2PointZero (formerly Multiply). This acquisition, where 2PointZero purchased nearly 68% of Tendam's shares from CVC and Pai Partners, marks a new era for the company. Tendam, and by extension its brands like Women'secret, is also being highlighted for its commitment to sustainability. The company is exploring how an omnichannel approach, integrating physical stores with digital channels, can lead to greater logistical efficiency and reduced environmental impact, challenging traditional e-commerce assumptions. This focus on sustainability and the new ownership structure make Women'secret and its parent company particularly newsworthy at this time.