Amisha Adhia

Amisha Adhia is the co-founder of a new campaign aimed at improving the NHS's identification and diagnosis of placenta accreta spectrum (PAS), a rare but potentially fatal childbirth complication. Adhia's motivation stems from her own experience, where five hospitals failed to diagnose her condition during her pregnancy. PAS poses a greater risk to women who have had previous cesarean sections or IVF treatment. The campaign, launched by Adhia and her husband Nik, seeks to raise awareness and improve detection rates within the NHS. Former Health Secretary Jeremy Hunt has publicly supported the campaign, urging medical professionals to prioritize improved detection methods. The campaign's relevance lies in its potential to save lives and reduce the risks associated with undiagnosed PAS during childbirth.