Ishaani

Amisha Adhia is the founder of a campaign urging the NHS to improve its detection and diagnosis of placenta accreta spectrum (PAS), a rare but potentially fatal childbirth complication. Adhia's campaign was launched after five hospitals failed to identify her own PAS during her pregnancy. Pregnant women with prior caesarean sections or IVF treatment are at higher risk. The campaign aims to raise awareness among maternity specialists and improve diagnostic protocols to prevent life-threatening bleeding during childbirth. Former health secretary Jeremy Hunt has publicly supported the campaign, highlighting its significance in improving maternal healthcare outcomes. The campaign's relevance lies in its potential to save lives and reduce the incidence of severe maternal morbidity associated with undiagnosed PAS.