César Vallejo

César Vallejo is the director of the Benidorm Fest, a music festival held annually in Benidorm, Spain. The festival is newsworthy because it is advancing its deadline for receiving applications for the 2027 edition to the spring, several months earlier than in previous years. This change was announced by Vallejo himself, indicating his direct involvement in the festival's organization and strategic planning. While the festival's organizers have stated that their position on remaining independent from Eurovision remains unchanged, the earlier application deadline suggests a potential shift in the festival's approach or goals. Vallejo's role as director positions him as a key figure in the Spanish music scene, particularly in the context of talent discovery and promotion through the Benidorm Fest.